Marketing Automation: Data Challenges and How AMS Can Help Your Campaigns
AMS are the UK’s leading supplier of B2B IT data, our services are tailored to supporting clients with marketing automation data challenges. Read on below to find out more about the challenges you might be facing, and how our services and data can help to improve your email campaigns, CRM projects, B2B marketing, sales, and lead generation tasks.
Our marketing data contacts are the freshest contact information for the IT industry so you can plan and execute the most effective campaigns this year.
What is Marketing Automation?
Efficiency is everything in the business world. Saving time means saving money, so it’s no surprise marketing automation platforms have taken off in a big way. When used to their full advantage, these platforms allow businesses to automate and optimise parts of the marketing process for a more streamlined approach.
By simplifying laborious tasks such as campaign management, data segmentation and reporting, marketing automation can free up your time to focus on what matters most, whether that’s growing your business or exploring new approaches.
But it is so much more than just a time-saver. As the marketing process becomes more complex and the industry more competitive, capturing and maintaining the attention of leads is increasingly difficult.
By following the best marketing automation data practices, as well as having the best data available, you can help your customer engagements stand out, by tailoring the content and timing of your messages based on behavioural metrics.
B2C giants like Amazon have nailed the art of personalised marketing, and it can be just as effective for B2B marketers.
Developing client relationships is a vital part of the sales cycle, but there is a clear line between nurturing and hassling.
Email Marketing Automation Challenges
Consider a scenario I’m sure we’ve all faced: you purchase a new gadget online. First comes the confirmation email. Fine. Then comes the feedback email. Okay. Then come the ‘follow-up’ emails, filling your inbox with item suggestions in an attempt to entice you back to their website. It’s enough to make a lot of us hit the ‘unsubscribe’ button.
Email marketing automation, if not controlled, can have the same impact on customers, so it’s important to be tactful when assessing the timing and regularity of your communication.
Equally, it can be tempting to sit back and let these platforms do all the work. But remember, it’s nothing short of an industry standard these days, so whilst personalisation is valuable, it won’t set your brand apart.
Your leads are still human, so the odd one-on-one interaction will go a lot further in terms of securing total trust in your brand.
With AMS, we can help and support you with marketing automation lead generation as our data is always up to date, fresh, and contains the decision makers that matter in the IT industry.
B2B Marketing Automation – The Pitfalls
There’s no doubt that B2B marketing automation can yield substantial ROI. But before they can begin reaping the rewards, marketers have to overcome several hurdles: (successful) implementation, and understanding.
To get the most out of your marketing automation data platform, it’s vital you devote enough time to setting up the process and training staff on how to use it. Under-utilisation is a trap that far too many businesses fall into, and failing to leverage these platforms to the best of their abilities means you aren’t getting your moneys’ worth!
On the subject of money, I’m sure you’ve guessed by now that marketing automation doesn’t come free. Companies can subscribe on a monthly, quarterly or annual basis, with costs varying between providers. It’s likely that for big businesses the cost of automation will only be a small percentage of their overall marketing budget. But for small businesses on a budget, the cost could have a more significant impact, so it isn’t always a viable option.
How AMS can help
The keystone of any successful marketing automation programme is the database it is built upon. Using inaccurate or irrelevant data will almost certainly put your bounce-back rate up, and could result in your account being suspended by your marketing automation provider.
If you’re questioning the quality of your data, why not let AMS assist?
Our IT Focus Database is telephone researched every 3 months, so our data is fully up-to-date with the latest market intelligence. We collect a full range of company and technical information on organisations, allowing us to segment our data into relevant audiences.
Deliver Your Campaigns to the Right People, Right Time
By pairing marketing automation with AMS data, you can really rest assured that your campaign is being delivered to the right people, at the right time.
We can help you with the following aspects:
- CRM marketing automation challenges
- Email marketing automation data
- Sales marketing automation targets
- B2B marketing automation projects
- Marketing database optimisation
- Data enhancement
If you would like to talk to us about how the AMS IT data can help and support your business and the unique challenges you could be facing then click the button below to talk to an expert consultant today.Get Started ›