Gap Analysis & Append

This service allows you to review the size and segmented analysis of the target market your campaigns are covering. By matching your data against the AMS IT Focus Database we can analyse your data against breakdowns such as volume of PC users, the volume of sites, installed security vendor and installed LAN vendor. This information can then be appended to your databases to help with data segmentation and tailoring for marketing campaigns. Alongside this AMS will also provide a report to highlight the volume of companies that fall within your target market criteria but is not held within your databases, thus providing the opportunity to extend your reach to net new customers.

• Gap Analysis & Append Process
• Customer data supplied for matching
• AMS matching client data against AMS IT Focus Database
• Analysis generated to review technical intelligence appends available for purchase
• Analysis generated to review net new target market organisations available for purchase