Database Hygiene Report
If your organisation is looking to prepare your current customer / prospect database for import into a new CRM database or simply finding the productivity of your marketing campaigns are stuttering due to an aging database it may well be worth understanding more about the make-up of your data. We can help with the below processes to provide an in-depth view & best practice steps to revitalising your contact database.
- Company / Contact level de-duplication
- Aged contact / company flagging (old / incorrect data flagging)
- Suppression of hard bounce contacts
- Existing data analysis
- Report to provide overview of volumes of quality data
(i.e high intelligence population data, low intelligence population data etc) - Report to segment customer, hot prospect, cold prospect data
- Customer / Hot prospect data preparation and formatting for importĀ into new CRM tool
- Cold prospect data preparation for import into quarantine database
The above list could increase / decrease depending on requirements